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Clifford M. Lavin
Cliff Lavin is a proven Management specialist with a broad range of experience building companies from concepts to profitable operations, as well as managing their marketing and sales.
He serves as the President of C Squared, Incorporated. The firm specializes in general management issues, start-up, turn-around and has a well-known practice that focuses on marketing and sales.
As a senior level marketing strategist, Mr. Lavin brings a wealth of experience in consumer product marketing, financial services, advertising, real estate and other industry segments. His background includes assignments at General Motors, General Electric, NBC, Mattel, Foote Cone and Belding, Oakwood International and Prentice Hall Publishing.. He has served as the CEO of three organizations and the senior marketing executive of many others.
Mr. Lavin’s accomplishments also include conceiving and executing strategic alliances with partners such as General Foods, Hertz, Coke, Kellogg's and Wendy's. One of his revenue production programs is studied in the Crain Publishing book, The Best Sales Promotions.
In addition to his consulting practice, Mr. Lavin teaches Global Management at the graduate school level for one of the largest Universities in the United States.
Mr. Lavin has a Master of Science and a Bachelor of Arts in International Management from the American Graduate School of International Management as well as a Bachelor of Science in Marketing from the University of Arizona.
clifflavin@csqinc.com
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